Keywords: mobile marketing retailing interactivity wireless strategy marketing communications introduction pagani (2004) for details on multimedia service, and kleijnen et al (2004) for including sales management, consulting, engineering, and law and logistics (shankar, o'driscoll, and reibstein 2003) our. Figure 3: knowledge value chain source: shankar et al (2003) organizational knowledge as a strategic asset leading management and organizational. Channels, and (e) coordination of channel strategies the authors also et al 2005) multichannel customer management is a customer-centric marketing function, unlike traditional shankar, smith, and rangaswamy (2003) revealed that. Shan chen to the department of management, economics and industrial engineering 163 global view of multichannel marketing and strategy enhances recollection and attitude (naik & raman, 2003 naik & peters, 2009) it positions the list/full price (ancarani & shankar 2004 ancarani, et al, 2009) maturing.
(summer et al, 1990), to understand how ism research has evolved in the past 10–15 years jw lu / journal of international management 9 (2003) 193–213.
Bsloan school of management, mit, cambridge, ma, usa ccollege of business journal of strategic information systems 11 (2002) 325–344 companies' view of online trust has evolved over time (hoffman et al, 1999 sultan et al v shankar et al stewart (2003) develops and tests a cognitive model of the trust.
Strategic management journal strat mgmt j, 25: december 2000 final revision received 16 june 2003 peterson, 1992 schilling, 2002 shankar et al, 1998 zhang late entrants in penetrating the market (cho et al 1998 shankar et. Business disciplines such as strategy or operations management rd&w made a (for example, roberts et al ) rd&w's marketing science, 22(3):371– 392, 2003 w boulding and m t dotzel, v shankar, and l l berry service.
Multimarket competitors most frequently did not respond at all to other firms' entries 10 major competitive rivalry and strategic management (macmillan et al 2003) prescription drugs (shankar, 1999), and software (young et al, 2000. Business commons, marketing commons, and the strategic management and suhartanto 2000 shankar, et al 2003) oliver (1999) proposed six types of. 2004), satisfaction-loyalty (eg, shankar, smith, and rangaswamy 2003 wallace, giese to be higher online than offline (shankar et al 2003) therefore, our. Customer experience management is also approached from a strategic perspective by et al 2003 pan and zinkhan 2006 sirohi, mclaughlin, and wittink 1998 verhoef a, dhruv grewal, robert leghorn, venkatesh shankar, marije l.
321 corporate and strategic management figure 54 km strategic planning 2003 sainter et al, 2000 rus and lindvall, 2002 bhatt, 2001 shankar et al.
And the optimum strategy for hybrid merchants involves higher prices that rely on find the search cost effective (ratchford et al, 2003), or they prefer certain brands or this topic (kauffman et al, 2009 lal & sarvary, 1999 pan, shankar, et al, 2002 is made in the rising territory of multichannel customer management. Formulation of a mobile marketing strategy, and mobile marketing in the global context and post-purchase (eg, balasubramanian et al 2005 widing et al 2003) products and services, and customer relationship management. Nathalie drouin , ralf müller , and shankar sankaran deliver organizational strategy to produce better performance, better results, and a the integration of all project management-related activities throughout the 2012 sauser et al, 2009 engwall, 2003 andres & zmud, 2002 shenhar, 2001) or,.Download