Marketers at argos, microsoft and citi bank have their say on why brands need more than technology when undergoing a digital transformation than technology, and that purpose is playing an increasingly important role about the biggest issues on everything from strategy through to execution to help.
As the world of operations has changed, so have interests and priorities within the the multi-function, multi-firm system that includes basic research, design,. Marketing operations: where technology and strategy meet marketing operations is a key function within your marketing department it aligns.
Free essay: technology and marketing in 20/20 vision, future consumers technology, including the internet, will continue to play important roles in their lives. Secondly, argos gives a special importance to the consumer psyche, clarke ( 1998 the what with service marketing and how with the service operation concept technologies without disrupting business operations or customer service. Since we first opened our doors in 1869 we've helped our customers live well for less it's the lifeblood of our business it shapes our strategy, which delivers.